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BUSINESS INFORM №6-2014

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33

Section: Problems of Business
UDC 338.22.01:330.87(043.3)
Datskevych N. O.
Social Responsibility of Business as a Tool to Combat Economic and Environmental Crises (p. 197 - 201)

The purpose of the article is to explore the relationship between economic and environmental crises with the level of social responsibility of business, as well as the concept of creating a new level of understanding of sustainable development, which serves as a practical and effective tool for achieving a balance between the needs of the population and the availability of natural resources. Theoretical ways of increasing efficiency to overcome the crisis and its consequences under socially responsible business activities were considered. The basic directions of struggle against economic crises using the concept of social responsibility of business as a basic instrument in an unstable global ecological and economic situation were examined. The innovative solutions that help to reduce the probability of crises were highlighted, and the model shows the link between threats and opportunities from the crisis with a pyramid of social responsibility A. Carroll. Prospects for further research in this direction are the analysis of the approaches to optimization of overcoming the negative effects of economic and environmental crises and minimizing the impact on performance of the company.
Keywords: social responsibility of business, global crises, sustainable development
Fig.: 2. Bibl.: 8.

Datskevych Nataliia O. – Postgraduate Student, Department of Political Economy, Kyiv National Economic University named after V. Hetman (54/1 Peremohy Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

Article is written in Ukrainan
Downloads/views: 151

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Reference to this article:
Datskevych, Nataliia O. (2014) “Social Responsibility of Business as a Tool to Combat Economic and Environmental Crises.” Business Inform 6:197–201.


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