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BUSINESS INFORM №6-2014

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47

Section: Economics of Enterprise
UDC 338.242(075)
Rachkovskyi E. A., Shpak S. O.
The Task of Choosing the Target Market Segments of New Products in the Planning System of Enterprise Restructuring (p. 270 - 278)

The article aims at improving the methodological tools and systematic analysis of the problem of strategic planning of industrial restructuring, determination of the place and the role of the problem of choosing target segments of new products, clarifying the content, purpose and requirements of the decision, as well as to methods of solving this problem. Based on a systematic analysis of the problem its main aspects, features, components, and instructional techniques solutions were revealed. It was shown that the analysis of the main objectives of restructuring must take into account the time factor, the structure and parameters of state enterprises, forecast trends in environmental factors. At each stage of decomposition of the main objectives of the restructuring to address the tasks of selecting attributes of decomposition purposes and their respective classifications; allocation of purposes, requiring of restructuring activities; differentiation of goals штещ strategic, tactical and operational; differentiation ща factors into both managed and unmanaged; binding performers to measures in order to achieve the targets. The fragment of the tree of enterprise restructuring purposes given in the article corresponds to an appropriate level of strategic management and includes sub-problem of selecting target market segments for new products and its main sub-problems, points to the location of the sub-problems in the structure of the general problem. Analysis and analytical support of tasks of selecting target market segments allowed to carry this task to the class of multivariate comparisons multi-parameter objects characterized by quantitative and qualitative attributes, as well as strategic objectives, allowing the use of aggregated approaches, both formal and informal methods of analysis.
Keywords: restructuring of the company, target markets, methodical approach, systems analysis
Fig.: 5. Formulae: 5. Bibl.: 20.

Rachkovskyi Eduard A. – Leading Specialist, RailTransHolding, LLC (10 Varhanova Str., Mariupol, Donetsk region, 87517, Ukraine)
Email: [email protected]
Shpak Sergiy O. – Candidate of Sciences (Economics), Leading Specialist, RailTransHolding, LLC (10 Varhanova Str., Mariupol, Donetsk region, 87517, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Rachkovskyi, Eduard A., and Shpak, Sergiy O. (2014) “The Task of Choosing the Target Market Segments of New Products in the Planning System of Enterprise Restructuring.” Business Inform 6:270–278.


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